BTBB – Before The Baby’s Born is a series where I compare something I imagine how it’s going to be and what it actually is like After The Baby’s Born (ATBB).
In my previous article about the pros and cons of cloth diapering I was going through some of the differences between cloth diapers and disposable. Now, to dive deeper into the pile of diaper, to get a better idea, I reached out to big and small companies around Europe to ask if they would like to take part in a review of their products.
Ironically, some of the biggest names on the market did not want to participate, stating that they are “too small” as a brand to participate in these kind of reviews. As a brand that represents a reform of sorts, I think it doesn’t matter how big or small you pretend to be but that your ambition is to reach out as much as possible and expose yourself to untapped audiences, such as the lovely people of Malta. Here almost nobody has heard of cloth diapers except for the old granny versions, unless you’re talking to a vegan tree hugger. I joke, relax! You’ve probably met an environmentally conscious, recycling, organic-centric, thrifty person.
I digress… Continue reading